Victory Bicycle Studio

Lightspeed’s standard product pages couldn’t showcase the complexity of Victory Bicycle Studio’s bicycle catalog, where a single model is available in multiple sizes, colours, and component configurations. 

port80 designed and built custom Shopify Plus product pages tailored to the way cyclists shop, making it easier to compare bike options, select the right size and variant, and access key product information in one place. 

Customers can confidently choose the right bike for their needs, while the Victory team benefits from a product experience that’s easier to maintain and built to scale as the catalog grows. 

Victory Bicycle Studio now has a product experience that better supports complex bike configurations, helping customers compare options more easily while giving the team a scalable foundation for managing an expanding catalog. 

Victory Bicycle Studio’s growing bicycle catalog made it difficult for customers to quickly narrow products by bike type, size, brand, and other key attributes using the filtering available on the previous platform. 

port80 configured Shopify Search & Discovery to deliver flexible collection filtering, helping shoppers refine products based on the attributes that matter most when choosing bikes, parts, and accessories. 

Customers can find the right products faster with a more intuitive browsing experience, making it easier to navigate a large catalog and discover the bikes and gear that fit their needs.

The new filtering experience makes a large product catalog easier to navigate, helping customers reach the right products faster while improving product discovery across bikes, parts, and accessories.

The existing navigation struggled to organize a growing catalog of bikes, parts, accessories, and services, making it harder for customers to quickly find the products they were looking for. 

We restructured the collection hierarchy, redesigned the site navigation, and built a custom Shopify mega menu to create a clearer path through the catalog and highlight key product categories. 

Customers can browse the catalog more intuitively, discover products faster, and enjoy a navigation experience that can easily grow as new categories and brands are added.

The redesigned navigation creates a clearer path through the catalog, making it easier for customers to explore products while giving Victory Bicycle Studio room to grow as new categories and brands are added.  

The previous platform didn’t include built in tools for customer loyalty or product reviews, making it harder to encourage repeat purchases and showcase customer feedback. 

We integrated Growave with the new Shopify store to introduce a loyalty program and product reviews, creating a more engaging shopping experience from the first purchase onward. 

Customers can earn rewards for shopping, while authentic product reviews help build trust, strengthen the brand, and encourage future purchases. 

Benefit
With loyalty rewards and customer reviews now built into the shopping experience, Victory Bicycle Studio has new tools to encourage repeat purchases, build trust, and strengthen long term customer relationships.