Erik’s Bike Board & Ski

The previous website required improvements in presenting delivery and pickup options clearly.

We integrated a store pickup selector using Shopify’s Local Pickup and Delivery API to streamline the customer checkout experience.

Enables users to select between shipping or local store pickup, with live inventory visibility ensuring accurate availability at each location.

The introduction of flexible fulfillment methods resulted in a measurable increase in store visits and a notable improvement in user satisfaction.

The original website offered a store pickup feature, yet the process lacked clarity and ease. Users were prompted to choose a store location before viewing available products or inventory, adding an unnecessary step that disrupted the shopping experience. Without upfront visibility into product availability by location, customers became discouraged, resulting in confusion, drop-offs, and abandoned carts.

We integrated Shopify’s Order Routing Location Rule Function API, which automates the process of determining the best fulfillment location for each order. For store pickups, the system now dynamically suggests the closest or most convenient store after the customer selects their product, streamlining the flow and eliminating unnecessary steps.

Seamless In Store Pick Up: By removing the requirement to select a store before browsing, the redesigned experience allows customers to view product availability immediately, simplifying the shopping process.
Optimized For User Efficiency: By automatically assigning orders to the most appropriate store, the API streamlines fulfillment and removes the manual step of choosing a pickup location.
Expedited checkout process: A simplified purchase flow enables faster transactions, directly contributing to improved conversion performance.

Revamping the store pickup process significantly improved the user experience at ERIK’S Bike Board & Ski. The new, automated store selection removed friction from the purchasing flow, allowing customers to complete their orders easily and with confidence. This simplification not only increased satisfaction and reduced cart abandonment, it also encouraged more foot traffic to retail locations—ultimately supporting stronger in-store engagement and contributing to overall sales growth.

With physical stores and region-specific inventory, ERIK’S Bike Board & Ski needed a search and product discovery experience that dynamically responds to each user’s location.

We developed a context-aware location selector that integrates geolocation and manual input to identify the user’s nearest bike store. Based on the selected location, the system dynamically filters product availability and catalog listings, and conditionally renders services like in-store pickup, demo ride scheduling, and service appointments.

By integrating location context into the search experience, we ensured that product availability, variant data, fulfillment methods, and delivery estimates were dynamically updated based on the user’s selected store.
Real-time location selection updated everything from product options to pickup and delivery timelines, removing friction and accelerating the path to purchase.

After implementing location-aware search, ERIK’S saw an 18% reduction in time to product discovery. Localized callouts like “Available Today at Bloomington Store” drove higher click-through rates, while improved stock-location accuracy led to fewer cart abandonments.

The previous site did not offer a comparison feature, making it difficult for users to evaluate and choose between similar products.

We developed a comprehensive product comparison feature.

Users can now compare up to three products side-by-side, reviewing specs, prices, and features.

Enhanced decision-making led to a 15% increase in conversions for high-ticket items.