Hudson Grace

Where Design Meets Digital

port80 partnered with Hudson Grace to bring their refined retail experience into the modern Shopify 2.0 era. The rebuild introduced powerful features like subscription purchasing and store pickup, all wrapped in a fully ADA-compliant, accessible design. Beyond functionality, the transition delivered faster load times, smoother content management, and a digital presence as thoughtfully curated as their in-store offerings.

Main Stack

The Brand

Hudson Grace is a homeware brand known for its timeless aesthetic, curated simplicity, and effortless elegance. Blending classic design with modern sensibilities, the brand offers a refined selection of serve ware, textiles, and entertaining essentials that elevate everyday living. With a focus on quality, functionality, and understated beauty, Hudson Grace has become a destination for those who believe style should feel as natural as it looks.

The Challenge

Hudson Grace needed a flexible, feature-rich e-commerce platform to support growth and deliver a seamless customer experience. The project scope included integrating advanced capabilities like subscription based purchasing, in-store pickup, and real-time inventory visibility. Accessibility was also a key priority, with full ADA compliance built into the design. In parallel, we aimed to streamline backend operations by reducing manual processes around inventory and order management, laying the groundwork for a faster, more scalable digital storefront.

1. Customization, with Limits

   Without the flexibility to update content or adjust site layouts independently, Hudson Grace faced delays rolling out seasonal promotions and marketing initiatives.

2. No subscriptions or in-store pickup… yet.

   The absence of subscriptions and pickup options made it harder to build lasting customer relationships.
   
   Without these features, Hudson Grace couldn’t offer the convenience and flexibility today’s shoppers expect, missing key opportunities to drive repeat purchases and enhance customer relationships.
3. Manual Work Slowed Down the Flow
   
   Operations were slowed by the lack of integration between the online store and back-end systems. This disconnect also increased the risk of errors in fulfillment and inventory management.
4. Missing Accessibility by Design
   
   The site wasn’t fully accessible, making it harder for customers with disabilities to engage and shop with ease.

Behind The Grace

Buy Online, Pick Up In Store

Challenge

The legacy platform did not support in-store pickup, limiting fulfillment options for customers. The restricted flexibility prevented the brand from offering a popular fulfillment option that most modern consumers expect.

Solution

We integrated Shopify’s Pickup API to give customers the option to select in-store pickup during checkout. This feature connects directly to store inventory, ensuring accurate availability and a smoother handoff between online and in-person shopping.

Benefit

Implementing BOPIS enabled real-time inventory syncing, reduced last-mile delivery costs, and streamlined order fulfillment by routing online orders to local store locations for pickup.

Results

Hudson Grace improved fulfillment efficiency, reduced shipping costs, and enabled real-time inventory syncing across locations. It also enhanced the customer experience by offering faster, more flexible pickup options while driving additional foot traffic to stores.

Subscription Option (Shopify Subscription API)

Challenge

The previous website didn’t offer subscription-based orders, limiting repeat purchases for consumables like candles.

Solution

Integrated Shopify’s Subscription API, allowing customers to set up recurring deliveries.

Benefit

Increased customer retention and loyalty through convenient auto reordering.

Results

15% growth in subscription orders, driving consistent revenue.

ADA Accessibility Enhancements

Challenge

The previous site was not ADA-compliant, creating usability issues for customers with disabilities.

Solution

We implemented ADA-compliant features, including improved navigation, screen reader compatibility, text resizing, and color contrast adjustments.

Benefit

The site is now fully accessible, providing an inclusive shopping experience for all users and reducing legal risk.

Results

Enhanced customer experience and a 10% increase in site engagement from accessibility improvements.

Dynamic Product Pages (Sections Everywhere)

Challenge

Content updates required developer intervention, slowing down promotions and product changes.

Solution

Implemented Shopify’s “Sections Everywhere” feature for easy content updates and page customization.

Benefit

Allowed Hudson Grace’s team to update content quickly without the need for developers.

Results

Reduced content update time by 50%, accelerating time-to-market for new collections and promotions.

Tied With A Bow

The migration to Shopify 2.0 has enabled Hudson Grace to offer a highly functional and accessible e-commerce platform. With the addition of subscription services, store pickup options, and full ADA compliance, the website now offers a superior experience to all users. The result is an elevated brand presence and improved operational efficiency, setting Hudson Grace up for continued success.