Goodmellow

Goodmellow came to us with creative mockups and a clear brand vision, featuring the Gopher typeface, custom illustrations, and unique product page requirements across multiple collections. Our team translated that vision into a fully custom Shopify design and build, creating an ecommerce experience that preserved the brand’s distinctive character while delivering the flexibility and performance needed for growth

We built a custom Shopify theme to the Figma spec, end to end. That includes a fully bespoke homepage with the “Designed to lift you up” hero rotation and the Select Your Experience selector, custom PDP templates for each product line (Micro, Classic, Fade, Glow, Spirit), the What Makes Goodmellow Different section with its layered peach to tan to coral gradient and wave layers, the Explore the Vibes flavor showcase, and a brand aligned footer system.

Goodmellow’s site reads as a true extension of the brand rather than a Shopify store with brand assets dropped on top, giving them a premium consumer experience that matches the quality of the product in the can.

Goodmellow’s products contain THC, which Google Ads, Meta, and most major ad platforms prohibit promoting. Without a workaround, the brand would have no ability to run paid acquisition campaigns at scale. They needed a single ecommerce backend, but two distinct content experiences: one with the full Goodmellow story, and one stripped of any THC, CBD, or restricted terminology for ad compliance.

We architected a dual domain setup on a single Shopify store: goodmellow.com serves the full brand experience including THC content, while goodmellow.co serves a compliance safe version with restricted terminology hidden, alternative product imagery, and a separate landing experience. We disabled Shopify’s automatic domain redirect, built domain aware content blocks that swap their content based on the active hostname, configured internal links on .co to redirect users back to .com once they arrive on site, and applied a noindex tag plus the right meta directives so .co stays out of search results while still serving as a clean ad landing destination.

Goodmellow gets to run paid campaigns through major ad channels without compromising the brand story on their primary domain, with one Shopify backend powering both experiences.

Operating in a regulated product category comes with responsibilities that extend beyond the checkout. Goodmellow needed to ensure visitors were of legal age before entering the site while also preventing orders from shipping to states where their products cannot legally be sold. 

We implemented a custom branded 21+ age verification gate that appears on first visit and remembers verified users on return visits. Alongside that, we configured Shopify’s shipping validation rules to block checkout in restricted states and display clear messaging when an order cannot be completed. 

Compliance is built directly into the storefront, allowing Goodmellow to meet regulatory requirements without creating unnecessary friction for customers. Visitors can browse and purchase with confidence, while the Goodmellow team can operate knowing key safeguards are handled automatically. 

Goodmellow’s PDPs are content rich, with each flavor and experience tier needing its own dosage information, nutrition facts, flavor description, hero imagery, and variant specific badges. Hardcoding any of that would have created a maintenance nightmare across hundreds of variants.

We wired the entire PDP to Shopify variant metafields. Dosage, flavor descriptions , nutrition facts, and a series of badge pills are all pulled from the variant level, so changing a flavor’s description, swapping a dosage, or updating nutrition data is a single edit in the admin rather than a code change. We also rebuilt the flavor selector as a card based carousel with active states, the experience selector as pill buttons with the dosage call outs, and the badge chips beneath the experience selector for fast at a glance product info.

Goodmellow’s team can manage product content directly from the Shopify admin without involving development, and every variant displays the right information automatically.

Recurring revenue is core to Goodmellow’s growth plan, but cannabis adjacent payment processing adds wrinkles standard Shopify Subscriptions doesn’t handle out of the box.

We integrated Shopify Subscriptions and built a Subscribe & Save option into the PDP, with the subscription card positioned as the second option (after one time purchase) by client preference, supporting messaging on cadence, pause, skip, cancel, and a clear price differential.

Goodmellow can capture recurring revenue from day one, and the subscription UX matches the rest of the storefront rather than feeling like a bolted on widget.