Vestis Fashion Group

Redefining The
Digital Runway

Vestis Fashion Group needed a way to extend its high-touch, in-store styling experience into the digital realm without compromising the exclusivity that defines its luxury brand. Public-facing e-commerce wasn’t an option. The solution had to be discreet, personalized, and impeccably on-brand.

port80 delivered a bespoke, secure platform built on Shopify’s API architecture and POS extensions. This custom solution empowers in-store stylists to craft tailored product selections tied to real-time, location-specific inventory. Each curated list is shared via a private, client-specific link, enabling seamless, high-conversion shopping that mirrors the personalized attention of the boutique floor, now reimagined online.

Main Stack

The Brand

Vestis Fashion Group is a premier luxury retail collective, representing four globally recognized fashion houses including Max Mara, Marella, and Max&Co. With six boutique locations across Canada, Vestis caters to a discerning clientele through personalized styling and a meticulously curated in-store experience that reflects the highest standards of modern luxury.

The Challenge

Vestis Fashion Group faced a unique digital constraint: enabling remote selling without compromising strict brand policies that prohibit public online listings. At the same time, their sales team lacked the digital tools needed to deliver the personalized, client-first experience that defines their in-store service.

Their legacy POS infrastructure was inflexible and disconnected from Shopify. This made it difficult to scale digital clienteling and introduced manual workflows that led to inefficiencies, delays, and missed sales opportunities. Vestis required a custom solution that could bridge these operational gaps while preserving the exclusivity of its luxury brand experience.

1. Luxury Without Compromise

   Brand directives at the global level prevented product listings from appearing on public e-commerce storefronts.

2. Outdated Tools, Modern Luxury Expectations

   Absence of integration between the POS and Shopify introduced inefficiencies in order flow and reporting accuracy.

3. Styling Without a Digital Strategy

   Without a way to share recommendations online, stylists couldn’t continue the conversation—or the sale—beyond the shop floor.
4. Conversions Without a Trail
   
   Orders couldn’t be reliably attributed to specific associates or store locations, making it difficult to track performance or measure return on investment.
5. Credit That Slowed the Experience
   
   Vestis relied on a manual, third-party process for issuing store credit that wasn’t integrated with Shopify, making it inefficient and difficult to scale.

Behind The Seams

Custom Stylist-Centric POS Experience

Challenge

Stylists needed a quick and intuitive way to create personalized product selections for clients directly from the in-store POS. The existing process was slow and fragmented, which disrupted the shopping experience and made it difficult to maintain the high level of service Vestis is known for.

Solution

We developed a custom POS interface powered by Shopify POS Extensions that enables associates to easily add products, choose specific variants, and assign location-based metadata. This solution brings efficiency and precision to the in-store styling process while staying fully integrated with the Shopify ecosystem.

Benefit

A fully integrated and on-brand in-store tool that brings Vestis Fashion’s white glove service into the digital space. It seamlessly combines personalized client experiences with the convenience of online access.

Results

Vestis achieved a 70 percent reduction in the time required to prepare personalized product selections. This efficiency gain empowered stylists to spend more time engaging with clients, elevating the overall shopping experience while increasing operational productivity on the sales floor.

Choosing the Perfect Fit

Challenge

Stylists needed to choose the correct size and color for each item based on individual client preferences and what was physically available in-store. This process was time-consuming and prone to error, especially when inventory varied across locations.

Solution

Intuitive product selection modals were implemented to enable quick and accurate choice of available sizes and colors. Each variant is automatically validated against the selected store’s inventory, ensuring real-time accuracy and a more efficient in-store styling experience.

Benefit

Improves operational efficiency by streamlining product selection and reducing guesswork. Stylists gain the tools to act quickly and accurately, while clients receive a smoother and more personalized experience.

Results

Resulted in a noticeable drop in cart abandonment and reduced the need for follow-up communication, streamlining the path to purchase.

What’s In-Store, Always in View

Challenge

Inventory differed across store locations, and there was no clear way to indicate when a product was unavailable at the selected boutique. This created confusion for stylists and clients, and risked delays or missed sales opportunities.

Solution

Product selection modals were designed to give stylists the flexibility to either pre-select specific sizes and colors or leave them open for client choice. Each option is automatically validated against the selected store’s inventory, ensuring accuracy and a seamless experience.

Benefit

Ensures every selection is based on real-time, location-specific availability, helping prevent order issues, and building trust between stylists and clients.

Results

Support requests related to unavailable variants or stock mismatches dropped by 35% reducing friction for both clients and store teams.

Shh… It’s a Private Checkout

Challenge

Vestis Fashion Group needed a way to let clients shop their personalized product selections online, without exposing their full catalog to the public. Brand guidelines prohibited traditional e-commerce listings, which meant creating a digital shopping experience that felt exclusive, personal, and fully controlled—without compromising privacy or brand integrity

Solution

Leveraging Shopify’s Draft Orders API, a secure and curated checkout experience was created, accessible only through private links. This allowed stylists to share personalized selections with clients while keeping the broader product catalog hidden from public view.

Benefit

Combines the ease of online shopping with the exclusivity of a luxury boutique, all while staying fully aligned with brand standards.

Results

Private checkout links saw a 38% engagement rate and drove a 24% lift in conversions compared to traditional in-person follow-ups—proving that personalized digital access drives measurable impact.

Click, But Make It Couture

The Interface – While not a traditional e-commerce site, was designed with the same high-end standards that define luxury retail. The curated selection experience is modern, mobile-first, and brand-aligned; featuring custom modals, intuitive variant selectors, and real-time availability cues. The internal POS tool received the same attention to detail, giving stylists the ability to deliver premium, personalized service with digital efficiency.

Business Impact:

A highly specialized frontend experience that enabled remote selling without sacrificing personalization or brand integrity. Designed to reflect the same level of care and attention found in-store, the interface empowers stylists to deliver curated, high-touch service in a digital format. This creates a cohesive digital experience that mirrors in-store interactions, strengthens client relationships, increases engagement, and streamlines retail operations across channels.

A Seamless Finish

The best technology supports people without getting in the way. By bringing Vestis’ styling process into Shopify, the team can spend less time managing systems and more time helping customers. The result is a solution that feels just as personal as the in store experience, with a workflow that is simpler to manage behind the scenes.