Plenty

Closet Clean-Out, Site Edition

Plenty has been bringing effortless West Coast style to Canadian shoppers for years. After launching their Shopify store in 2021, the brand continued to grow, and it was time for the website to reflect where they were headed.

This redesign focused on refining the shopping experience without losing what customers already loved. From stronger visual storytelling to improved merchandising and a smoother mobile experience, every update was designed to make the site feel as polished as the brand itself.

Main Stack

Where Great Style Starts

Plenty isn’t about chasing trends. It’s about finding the pieces people reach for every day. With stores across British Columbia and an online shop to match, the brand has built a loyal following by curating clothing that feels effortless, wearable, and distinctly West Coast.

The Challenge

Because we built Plenty’s original Shopify store, we already knew what was working and where the site was starting to show its age. This wasn’t about starting over. It was about refining the experience, making products easier to discover, giving collections more personality, and bringing the website in line with how the brand had evolved.

1. Limited flexibility across the site

   The existing theme made it tough for the team to move quickly. Launching campaigns, rearranging content, or building out seasonal stories often required developer support, which slowed things down.

2. An outdated visual system

   The interface was starting to feel dated, and inconsistencies in how imagery was handled took away from the brand’s more polished, editorial feel.

3. Mobile experience falling short

   Key interactions on mobile, like tapping, browsing galleries, and navigating pages, were not as smooth as they needed to be, making it harder for customers to explore and shop.
4. Merchandising limitations
   
   The platform did not fully support things like bundles, styled looks, or richer product detail content, which meant missed opportunities to cross sell and better tell the product story.

The Fashion Fix

Product Pages That Work Harder

Challenge

The existing PDPs were pretty limited in how they could be structured and didn’t give enough room to properly support merchandising, styling, or key fulfillment details.

Solution

We reworked the PDP to better support storytelling at the product level, adding style recommendations, surfacing reviews more clearly, and making pickup and shipping info easier to find.

Benefit

The new layout gives customers the context they need, from fit to availability to styling, so they can shop with more confidence.

Results

We saw stronger engagement overall, with more time spent on product pages and improved conversion across key categories.

A Smarter Cart Experience

Challenge

The original cart did its job, but that was about it. It gave customers a place to review their order, without offering much reason to keep shopping or discover related products.

Solution

We introduced a slide in cart that updates in real time, with clear order totals, a free shipping progress indicator, and product recommendations pulled in natively through Shopify.

Benefit

The new cart keeps customers engaged and makes it easier to keep shopping without disrupting the flow to checkout.

Results

We saw an increase in average order value along with stronger cart engagement, creating a smoother and more effective path to purchase.

Mobile Optimized Collection Navigation

Challenge

Browsing larger collections on mobile was frustrating. It was hard for customers to filter, scan, and find what they were looking for without a lot of effort.

Solution

We reworked the collection experience for mobile, introducing clearer filtering, easier ways to toggle options, and headers that stay in place as you scroll.

Benefit

The new setup makes it much easier to browse and narrow things down, especially on smaller screens.

Results

Customers are able to move through collections more quickly, with less friction and fatigue, leading to a smoother overall browsing experience.

Website Redesign

The redesign brought Plenty’s brand to life in a more editorial, content-led way. On mobile, the experience feels faster and easier to navigate, while on desktop there’s more room for richer merchandising and clearer product storytelling.

Business Impact:

The update led to meaningful improvements across the board. A more thoughtful cart experience, stronger upsell opportunities, and improved navigation all helped customers find products faster and spend more time engaging with them. Overall, the site feels more in line with a modern, premium retail experience.

Refined From Top to Bottom

The refresh wasn’t about reinventing the brand. It was about making the online experience feel more like walking into one of Plenty’s stores. Better merchandising, stronger product pages, and a more thoughtful mobile experience all came together to create a site that feels familiar to existing customers and welcoming to new ones.