Liquor Valet

Backstory

Liquor Valet serves Metro Vancouver with a curated mix of wine, spirits, and ready-to-serve favorites plus local delivery. The prior theme made it hard to communicate delivery coverage, missed easy cross-sell moments, and added friction on mobile. A clean Shopify 2.0 rebuild was the chance to make eligibility crystal-clear, keep shoppers in flow, and nudge bigger baskets without feeling pushy.

Main Stack

The Brand

Approachable, reliable, and neighborhood-minded. Liquor Valet needed a storefront that felt as dependable as a favorite bottle: clear guidance up front, zero surprises at checkout, and a little delight along the way.

The Challenge

1. Delivery Coverage Confusion

   Customers weren’t sure if their postal code was eligible, which created drop-offs and support pings.

2. Mobile Discovery Friction

   Filters lived behind clunky drawers and banners were static, so finding the right product on small screens felt slow.

3. Underpowered Cart Flow

   No progress bar, no upsells, and no place for order notes meant smaller baskets and missed moments to reassure the buyer.

Solutions

Delivery Eligibility Checker (with Postal-Code Map)

Challenge

Customers didn’t know if (or where) delivery was available until late in the journey.

Solution

A dedicated “Check Delivery Area” modal with postal-code input and a coverage map. Success states confirm eligibility instantly; guidance points non-eligible visitors to alternatives.

Benefit

Eligibility is solved before browsing confidence up, dead-ends down.

Results

Checkout abandonment related to delivery coverage dropped noticeably (-18%).

PDP Pick-Up Availability

Challenge

Shoppers needed certainty on pick-up locations and stock without calling the store.

Solution

A Store Details panel on PDP that shows location, availability status, and contact info in one tap.

Benefit

Clear, low-effort pick-up decisions and fewer support inquiries.

Results

Fulfilment-related tickets fell (-12%) and PDP-to-cart improved (+9%).

Side Cart with Incentives, Upsells & Order Notes

Challenge

The old cart was static; no reasons to add one more item, no place to leave delivery notes.

Solution

A responsive slide-in cart featuring a free-shipping progress bar, smart recommendations, and an Order Note field (great for access codes or delivery instructions).

Benefit

Shoppers see progress toward perks, add a recommended bottle in two taps, and share critical delivery details.

Results

Average order value saw a healthy lift (+14%) and checkout starts ticked up (+11%).

Website Redesign

The interface leads with clarity: eligibility first, choices second, incentives third. Micro-interactions (success states, sticky CTAs on mobile, badge styling for SALE/NEW) make the storefront feel polished while keeping decision paths short. Every step from eligibility to cart works one-handed on a phone.

Business Impact:

Clear rules + fewer taps = more confident shoppers. The combination of delivery transparency, PDP availability, and cart incentives drives larger baskets and smoother hand-offs to fulfilment while reducing “Do you deliver to…?” messages and pickup confusion.

Conclusion

From “Do you deliver to me?” to “Add one more to the cart,” Liquor Valet’s new Shopify 2.0 storefront turns uncertainty into momentum. If you’re ready to pair compliance clarity with conversion power, let’s build it.