Expand Furniture
Driving Digital Growth for a Modular Furniture Brand Redefining Urban Living
Built To Expand
Expand Furniture came to us with a clear goal: to create a digital experience as smart and adaptable as the furniture they design. Their existing website made it difficult for customers to customize products, understand delivery expectations, or check out with ease, all critical moments in the buying experience.
We modernized their storefront using Shopify 2.0, introducing real time delivery estimates, dynamic variant selection, and custom product bundling. The result was a faster, more engaging platform that not only elevated the brand’s digital presence but also delivered measurable improvements in performance and positive customer outcomes.
Main Stack
Project
Client / Expand Furniture
Industry / Furniture
Powered by Shopify Plus
About the Project
Expand Furniture collaborated with port80 to revamp their eCommerce platform with Shopify 2.0. The project aimed to elevate the user experience by enabling advanced product customization, simplifying the checkout process, and integrating delivery APIs for faster, more reliable fulfillment. Together, we built a streamlined digital furnishing experience that aligns with Expand’s mission to make smart, space-saving furniture more accessible.
Services
Project Management
Data Migration
Ecommerce Website Integrations
Shopify Features
Local Delivery & Pickup Options API
Shopify’s Product Variant API & Metafields
The Brand
Since 2012, Expand Furniture has been a leader in creating innovative solutions for small spaces. Their collection includes Murphy beds, modular sofas, and transforming tables, all thoughtfully designed to make the most of limited space while preserving comfort, functionality, and modern style. With a focus on smart living, Expand brings versatility and stylish design to homes where every square foot counts.
The Challenge
Bringing Clarity to Delivery
The previous platform lacked accurate delivery information, creating uncertainty around shipping timelines. This often led to customer confusion, reduced confidence, and hesitation at checkout.Empowering Smarter Product Selection
The previous product pages couldn’t effectively handle variant complexity, leading to a confusing interface that made it hard for customers to choose the right combination.Helping Shoppers Discover More
The previous platform did not accommodate dynamic bundling, restricting upselling strategies and reducing overall revenue per transaction.
Digital Design That Expands
Shopify’s Local Order Fulfillment API
Challenge
The legacy platform did not support in-store pickup, limiting fulfillment options for customers. The restricted flexibility prevented the brand from offering a popular fulfillment option that most modern consumers expect.
Solution
We integrated Shopify’s Pickup API to give customers the option to select in-store pickup during checkout. This feature connects directly to store inventory, ensuring accurate availability and a smoother handoff between online and in-person shopping.
Benefit
Implementing BOPIS enabled real-time inventory syncing, reduced last-mile delivery costs, and streamlined order fulfillment by routing online orders to local store locations for pickup.
Results
Hudson Grace improved fulfillment efficiency, reduced shipping costs, and enabled real-time inventory syncing across locations. It also enhanced the customer experience by offering faster, more flexible pickup options while driving additional foot traffic to stores.
Personalized Bundling Made Simple
Challenge
The previous site was not ADA-compliant, creating usability issues for customers with disabilities.
Solution
We implemented ADA-compliant features, including improved navigation, screen reader compatibility, text resizing, and color contrast adjustments.
Benefit
The site is now fully accessible, providing an inclusive shopping experience for all users and reducing legal risk.
Results
Enhanced customer experience and a 10% increase in site engagement from accessibility improvements.
Built To Fit, Designed To Grow
The redesigned site delivered a major improvement in usability, offering clear and straightforward navigation. Key features such as dynamic product variant selection and real time delivery estimates allowed customers to easily configure their furniture and make informed choices. Shoppers can now customize their selections and view accurate delivery information before completing their purchase, leading to a more confident and seamless experience.
Business Impact:
The website redesign led to increased customer satisfaction, longer time spent on site, and a higher overall conversion rate. By introducing customizable product bundles and streamlining the checkout process, Expand Furniture experienced a clear uplift in sales performance and customer engagement.
The Power Of Collaboration
Working with the team at Expand Furniture was a true partnership built on trust, collaboration, and a shared vision. From the beginning, they brought clarity to their goals and showed a strong willingness to explore thoughtful, user focused solutions. Together, we addressed key challenges through clear communication and steady integration. Their deep knowledge of their customers and commitment to quality made the collaboration smooth and productive. The outcome was more than just a new website… it was a high performing, scalable platform that reflects the adaptability and innovation at the core of their brand.
The Result
10% Increase in Conversions
Achieved through integration of Shopify’s Local Delivery API, offering clear, location based delivery estimates at checkout.
35% Higher Engagement on Product Pages
Driven by the Product Variant API, enabling intuitive, real time customization for complex products.
20% Boost in Average Order Value
Resulted from implementing the Selling Plan API, which made product bundling seamless and encouraged complementary purchases.
Expanding What’s Possible
By leveraging Shopify 2.0’s advanced features, Expand Furniture’s website transformation exceeded expectations, leading to higher sales, improved user experience, and enhanced operational efficiency. The successful integration of delivery APIs, dynamic product variants, and custom bundling showcases how a tailored approach can significantly impact business outcomes. Expand Furniture is now well-positioned to continue its growth with a future-proof eCommerce platform that meets modern customer expectations.
