When e*thirteen saw the results we delivered for Raceface, they came to us with a clear vision: a clean, intuitive online experience that made it easy for customers to browse and buy. We built a streamlined ecommerce platform featuring custom product builders and smart filtering tools designed to simplify navigation and boost engagement. The result was a noticeable lift in sales and a long-term partnership grounded in trust and measurable success.
We were immediately drawn to their stunning product photography—and knew their customers were too. By dramatically enlarging the visuals and showcasing real-world product use, we created a more immersive and emotionally resonant shopping experience.
The homepage features a striking Fullscreen carousel that spotlights their latest product, creating an immediate visual impact.
We introduced a row of product thumbnails beneath the main carousel, giving customers a broader view of the catalog right from the start.
To spark curiosity and encourage deeper exploration, we showcased the products in real-life settings—bringing context and inspiration to the browsing experience.
We simplified the category page for a cleaner, more approachable experience. An optional category image was added to enhance visual appeal and highlight promotions or special offers.
We streamlined the category thumbnails to remove visual clutter, creating a more focused and user-friendly browsing experience.
This quickly became a favourite! Products take center stage with bold, high-impact visuals. We put significant effort into simplifying the layout to keep the focus exactly where it belongs.
We kept the product descriptions and options intentionally clean and minimal, ensuring the focus stayed on the product itself. The goal was to maintain user interest and encourage continued scrolling to discover more.
