We decided to bring in the beautiful photography of Tramelon, Switzerland and use that as a backdrop to their gorgeous watches. We feel it adds a bit of nostalgia and gives a classic feel to the site.
We added recent news, processes, along with newest creations so users could quickly see at a glance what’s happening at Armand.
Armand’s History was crucial. We added a nice call to action to allow people to read about their history. We feel it really adds value in the site.