One of BootayBag’s biggest pain points was overselling product, which was not only time-consuming to correct, but also gave customers a poor experience. Since inventory management solutions aren’t part of Recharge’s offering, we developed a system for daily stock reports that trigger an “out of stock” message on BootayBag’s site—virtually eliminating the costly error of overselling.
We developed a workflow to support one-time product purchases, allowing customers to add additional products to their shipments. A cancellation workflow provides them with the option to downgrade to a lower-priced tier—which has reduced unsubscribes and extended customer lifespan.
For BootayBag’s customer base, a smooth mobile UX was essential. We built a custom version of ReCharge’s storefront portal on BootayBag’s site, which allowed more control over the design, and optimized the portal for mobile. It wasn’t just a cosmetic upgrade, though—we focused on improving ReCharge’s basic functionalities, allowing for a customer experience designed specifically for BootayBag’s customers and their needs.
After the launch of the new site, BootayBag’s subscriber base jumped from 10,000 to 45,000. Today, a year later, their site supports X monthly shipments.
BootayBag’s savvy customers expect high-functioning ecommerce experiences, and with BootayBag, they’ve got it. Subscribers can add to their orders, change their preferences, skip a month, or downgrade their subscription tier, all through a beautifully branded, mobile-friendly site.