Case Study

Verve Coffee Roasters




8 Weeks


Recharge Integration
Custom checkout
ERP Integration

Businesses at present had creatively generated effective advertising campaigns in the form of audio visual media that includes the television and radios and the print media that cover the newspaper and campaign materials like the posters, brochures, business cards, flyers and many more.

“After we launched the subscription model on Verve, our sales went up 400%. To say this worked is an understatement.”


I want to talk about to things that are quite important to me. There are love and one my personal inadequacies. The thing is that I’m quite fond of love, I think that it’s a pretty all right deal. However, I’m going to have to admit that my emotional baggage has built up walls that not even a shock and awe campaign could bring down. But I do love. And in fact I even love unconditionally.

I have a truck. It’s kind of a small truck, but I’m comfortable with myself so that’s okay. I think that I love it. I had a friend about a year ago ask me if I could have any car in the world what would I have. And aside from pointing out that my friend and I have clearly ran out of things to discuss and should probably go our separate ways, my answer told me that I love my truck (obviously I said I would keep my truck). The thing is that its pretty old, almost 10 years. And it seems to attract trouble, it was broken into twice, keyed once and beat with an umbrella by my nephew once. It has no stereo and kind of smells. But when it comes down to it…I just love that thing.


With their existing infrastructure, BootayBag didn’t have a functional method for calculating how much product was needed to fulfill upcoming shipments, which resulted in inaccurate inventory showing on the site, cancelled orders and loss of subscribers. Their systems were also restricting their product offering, which was hindering revenue growth—they wanted to offer customers an easy way to add additional products to their automated monthly orders, but they didn’t have the ability to do so. Plus, they were ready for a new look.

The team at Port80 identified and understood BootayBag’s pain points quickly and developed a customized solution. We tackled four distinct projects to meet BootayBag’s needs: inventory management, one-time products, cancellation flow, and a customer portal redesign.


One of BootayBag’s biggest pain points was overselling product, which was not only time-consuming to correct, but also gave customers a poor experience. Since inventory management solutions aren’t part of Recharge’s offering, we developed a system for daily stock reports that trigger an “out of stock” message on BootayBag’s site—virtually eliminating the costly error of overselling.

We developed a workflow to support one-time product purchases, allowing customers to add additional products to their shipments. A cancellation workflow provides them with the option to downgrade to a lower-priced tier—which has reduced unsubscribes and extended customer lifespan.

For BootayBag’s customer base, a smooth mobile UX was essential. We built a custom version of ReCharge’s storefront portal on BootayBag’s site, which allowed more control over the design, and optimized the portal for mobile. It wasn’t just a cosmetic upgrade, though—we focused on improving ReCharge’s basic functionalities, allowing for a customer experience designed specifically for BootayBag’s customers and their needs.


After the launch of the new site, BootayBag’s subscriber base jumped from 10,000 to 45,000. Today, a year later, their site supports X monthly shipments.

BootayBag’s savvy customers expect high-functioning ecommerce experiences, and with BootayBag, they’ve got it. Subscribers can add to their orders, change their preferences, skip a month, or downgrade their subscription tier, all through a beautifully branded, mobile-friendly site.

“Port80 saved absolutely killed it! They are masters with Recharge and are experts in the field. We’ll be in touch again soon.”

Ryan O’donovan, Verve Coffee Roasters, Co-founder

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We integrated ReCharge for Verve in a short time period and increased sales for them by 35%. The ReCharge suscription model has completely changed their business model and has led to increased retention, demand and positive reviews

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