Spoonful of Comfort is a female founded company, built on a foundation and passion for gifting. A service that delivers comfort food, namely, soup. Founded in 2007 by Marti Wymer, Spoonful helps customers build custom packages with just-like-mom-made soups, classic cookies, and occasion-specific accessories. They also offer limited-edition holiday and seasonal packages.
They eventually outgrew their original website, built on WooCommerce. To reinvent their customer experience & reduce their high number of abandoned carts, the team at Spoonful brought in Shopify Plus Preferred Parter, port80. Spoonful’s Chief Technology Officer reached out in early 2022 after seeing port80’s signature on another ecommerce site, and immediately connected with port80’s Founder, Mike Gordon. Both with robust tech backgrounds, they were speaking the same language from the start.