Spoonful of Comfort Platform Migration

Spoonful of Comfort is a female founded company, built on a foundation and passion for gifting. A service that delivers comfort food, namely, soup. Founded in 2007 by Marti Wymer, Spoonful helps customers build custom packages with just-like-mom-made soups, classic cookies, and occasion-specific accessories. They also offer limited-edition holiday and seasonal packages.

They eventually outgrew their original website, built on WooCommerce. To reinvent their customer experience & reduce their high number of abandoned carts, the team at Spoonful brought in Shopify Plus Preferred Parter, port80. Spoonful’s Chief Technology Officer reached out in early 2022 after seeing port80’s signature on another ecommerce site, and immediately connected with port80’s Founder, Mike Gordon. Both with robust tech backgrounds, they were speaking the same language from the start.


port80 performed a full site redesign & data migration, and leveraged the power of the Shopify Plus platform to build them a beautiful, and scalable new website. With Shopify’s flexible design capabilities, they were able to reimagine the PDP with an advanced custom product setup, add a custom integration for subscriptions, and build a brand new check out experience. To further improve the customer experience, port80 suggested a new customer support tool, and introduced Gorgias. With Gorgias’ straightforward approach to customer service, the two brands are easily aligned.


In just 6 short months, Spoonful of Comfort’s new B2C site is launching early July 2022. Sales are expected to immediately increase by at least 20%; a great story for this company with a GMV of $100M+. There’s more coming too: a new & fully custom B2B portal which will offer businesses and corporations a chance to make and develop important personal connections.

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