Not only does the questionnaire pivot its queries based on each customer’s specific answers, it also dynamically calculates the volume of vitamins and supplements and identifies when the customer’s single daily packet splits into two daily packets. The user’s cart will flag volume concerns and allows users to manually reduce their suggested supplements back down to a single pack, as well as add manual products they would like to have included.
Each day, new orders are automatically packed and shipped. A job runs each morning, which then pulls the orders from Shopify and inputs them into Nurish’s machine. The machine then sorts and packages each user’s custom-branded daily packs in monthly quantities, which is then packed and shipped straight to the customer.
And if the user didn’t make it through the entire questionnaire? Using Iterable, port80 built a robust series of abandoned cart emails to earn the leads back, as well as drip marketing emails specialized for the individual based on their questionnaire entries. Allergies, dietary restrictions, and regional factors are just a few details that can be referenced to earn back leads based on their personal supplement needs.