The hero image on the home page is a html5 video. This really brings across the brand and culture of Love Jules Leather. They are more than a shoe company, they are about expressing themselves creatively and crafting amazing shoes.
Collaborations was really important to showcase for LJL. These callouts are featured right in the middle of the page with a CTA to their story as well.
Featuring products right on the home page was crucial we felt. This can be a place to showcase the hottest items and highlight new products.